The Official Magazine of IAAPA The Official Magazine of IAAPA
We are IAAPA. We connect the diverse and dynamic attractions industry, for the good of us all. Through our community, we grow and improve our people, our companies, and our industry.
IAAPA is your partner in navigating uncertainty, helping you build resilience and emerge even stronger—let’s take a closer look at key challenges and how the association can support your success.
The inaugural IAAPA Expo Middle East will take place between 30 March - 2 April in Abu Dhabi, UAE.
Mark your calendar with exciting opportunities to learn and connect. From workshops to expos, it’s all here.
How (and Why) to Create a Press Kit
Ensuring an attraction receives the coverage it deserves.
25 September 2025
A series of events during IAAPA Expo Europe 2025, designed to help young people "Explore a Career in the Attractions Industry".
September 15-17, 2025
Share you story and advocate for policies that impact your business.
For nearly a century, IAAPA has been committed to developing the talent that drives the attractions industry forward. Our education programs provide professionals at every level – from students to C-suite executives – with the knowledge, skills, and connections they need to excel.
Advance your career in the global attractions industry by attending an intensive two-day program, for professionals with less than five years’ experience, that will equip you with cutting-edge industry knowledge and practical management skills.
Your partner in navigating the complexities of the attractions industry. We champion your interests at all levels of government, providing strategic advocacy and policy leadership to empower your business to thrive in the U.S. and Canada.
Join the global attractions industry’s premier event in Hong Kong, 9 - 12 June, 2026. Network with leaders, explore innovations, and secure your spot today!
Experience the premier event for the global attractions industry, November 17 - 21, 2025.
Experience the leisure industry’s premier event in Europe, 22 - 26, September, 2025. Supercharge your career, your business, and your network. One event. Thousands of participants. Unlimited inspiration. Find forward.
29-30 September 2025
Through a dynamic and practical program, you'll learn strategies to increase your revenue, optimize the visitor experience, implement innovative technologies, and improve the sustainability of your operations.
Access global resources and expertise through your IAAPA membership. Cultivate a safety-first culture where every team member contributes to protecting guests and ensuring they have an amazing experience.
Evaluate performance, optimize operations, and guide strategic decisions with insights based on 2024 data. Reports are available for Amusement/Theme Parks, Entertainment Centers, & Water Parks, each offering a global overview of attraction operations, with insights from industry responses on experiences, attendance, staffing, guest behavior, revenue, and expenses.
Article How attractions can give back to the communities they serve
Article CEO Carl Lenaerts aims to build a values-led family theme park business that forges emotional connections
Article The women shaping the future of attractions
Press Release 
Article When the ride pauses
Article A look at newly implemented technologies at Roaring Springs
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Article Ensuring an attraction receives the coverage it deserves.
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Whether you're passionate about amusement parks, a fan of zoos and nature, or a supporter of local businesses, IAAPA connects you to a world of fun and innovation.
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Follow our social media for authentic stories, special moments, and behind-the-scenes looks from the attractions world.
