The Official Magazine of IAAPA
Explore Every Corner of the Attractions Industry
Whether you're passionate about amusement parks, a fan of zoos and nature, or a supporter of local businesses, IAAPA connects you to a world of fun and innovation.
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Join the fun business
We are IAAPA. We connect the diverse and dynamic attractions industry, for the good of us all. Through our community, we grow and improve our people, our companies, and our industry.
Global Trade and Tariff Updates
IAAPA is your partner in navigating uncertainty, helping you build resilience and emerge even stronger—let’s take a closer look at key challenges and how the association can support your success.
IAAPA Meetup: The Funplex
UPCOMING EVENT
IAAPA Expo Middle East 2026
The inaugural IAAPA Expo Middle East will take place between 30 March - 2 April in Abu Dhabi, UAE.
Calendar of Events
Mark your calendar with exciting opportunities to learn and connect. From workshops to expos, it’s all here.
How (and Why) to Create a Press Kit
Ensuring an attraction receives the coverage it deserves.
ARTICLE
IAAPA Summit: Entertainment Centers
16-17 October 2025
Boost your business, expand your knowledge and connect with industry leaders.
UPCOMING EVENT
IAAPA Presents: Universal Studios Japan
3 December 2025
This event offers unparalleled insights into safety and innovation in the attractions industry.
UPCOMING EVENT
Student Track at IAAPA Expo Europe
25 September 2025
A series of events during IAAPA Expo Europe 2025, designed to help young people "Explore a Career in the Attractions Industry".
UPCOMING EVENT
IAAPA FEC Summit 2026
UPCOMING EVENT
Education
For nearly a century, IAAPA has been committed to developing the talent that drives the attractions industry forward. Our education programs provide professionals at every level – from students to C-suite executives – with the knowledge, skills, and connections they need to excel.
IAP at PortAventura World
Advance your career in the global attractions industry by attending an intensive two-day program, for professionals with less than five years’ experience, that will equip you with cutting-edge industry knowledge and practical management skills.
UPCOMING EVENT
Public Affairs
Your partner in navigating the complexities of the attractions industry. We champion your interests at all levels of government, providing strategic advocacy and policy leadership to empower your business to thrive in the U.S. and Canada.
IAAPA Expo Asia 2026
Join the global attractions industry’s premier event in Hong Kong, 9 - 12 June, 2026. Network with leaders, explore innovations, and secure your spot today!
UPCOMING EVENT
The Upcoming IAAPA Expo in Orlando, Florida
Experience the premier event for the global attractions industry, November 17 - 21, 2025.
UPCOMING EVENT
The Upcoming IAAPA Expo Europe in Barcelona, Spain
Experience the leisure industry’s premier event in Europe, 22 - 26, September, 2025. Supercharge your career, your business, and your network. One event. Thousands of participants. Unlimited inspiration. Find forward.
UPCOMING EVENT
IAAPA Bootcamp: Water Parks 2025
29-30 September 2025
Through a dynamic and practical program, you'll learn strategies to increase your revenue, optimize the visitor experience, implement innovative technologies, and improve the sustainability of your operations.
UPCOMING EVENT
Safety & Security
Access global resources and expertise through your IAAPA membership. Cultivate a safety-first culture where every team member contributes to protecting guests and ensuring they have an amazing experience.
2025 Global Benchmark Reports – Available Now!
Evaluate performance, optimize operations, and guide strategic decisions with insights based on 2024 data. Reports are available for Amusement/Theme Parks, Entertainment Centers, & Water Parks, each offering a global overview of attraction operations, with insights from industry responses on experiences, attendance, staffing, guest behavior, revenue, and expenses.
News and Updates
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Article
The New MVPs of LBEs: Sports and Lifestyle Brands Score in Entertainment
September 26, 2025
News at IAAPA Expo Europe: New Rides to New Partnerships
September 24, 2025
IAAPA Elects 2026 Global Board of Directors
September 24, 2025
A Golden Milestone: Europa-Park's 50th Anniversary
September 23, 2025
Vivir Mi Vida Barcelona on IAAPA Expo Europe Opening Day
September 23, 2025
AI Technology: Train Less, Lead More
September 22, 2025Industry and Education Events
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